Pitchr
The project explored how branding, UX and interface design could work together to create a platform that felt energetic, accessible and easy to navigate across both browsing and purchasing journeys.
The project was developed collaboratively with stakeholders, SMEs and a script writer. While the written content and messaging were shaped collectively, the overall learner flow, visual identity, interaction style and creative direction were driven by me.
Deliverables
Instructional Design
Digital Learning
Concept Development
Concept Development
Deliverables
Concept Development
Branding
User Experience
User Interface
Concept Development
User Experience
Website Refresh
The project included early stage ideation, naming exploration, logo development, brand guidelines, wireframing, user flows and mobile interface concepts. I worked across both the strategic and visual sides of the concept, shaping not only how the platform looked, but how users would move through and interact with it.
The concept shown here demonstrated the early stages of a full end to end exploration of branding, UX and UI thinking within a single digital product concept.
The project showcased my ability to move between identity design, user experience planning and interface design, combining visual creativity with practical thinking to create experiences that feel both engaging and functional.
Deliverables
User Experience
User Interface
Concept Development
Branding
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Brand development
A large focus of the project was creating a visual identity that felt playful, modern and recognisable without becoming overcomplicated.
The Pitchr branding explored bold colour combinations, simple iconography and flexible logo applications designed to work consistently across mobile screens, promotional material and digital touchpoints. The wider visual system was intentionally energetic and high contrast to reflect the fast moving, event focused nature of the platform.
Alongside the core identity work, brand guidelines and supporting visual assets were created to establish consistency across the experience.
UX & user journeys
The UX process focused heavily on simplicity, accessibility and reducing friction throughout the user journey.
Wireframes and flow mapping were used to explore how users would browse categories, discover events, manage bookings and navigate the platform naturally across mobile devices. Particular attention was placed on hierarchy, interaction flow and ensuring the experience remained intuitive despite large amounts of content and functionality.
The concepts explored how marketplace style experiences can balance visual engagement with usability, keeping the interface clean and structured while still feeling dynamic.
UI & interface design
The interface concepts were designed to take account for a desktop and mobile format, using modular layouts, strong visual hierarchy and lightweight interactions to support usability across smaller screens.
Bright colour blocking, card based layouts and simplified navigation systems were used throughout the concepts to create a more modern and easy to navigate experience. The UI direction aimed to feel approachable and visually distinctive while still maintaining clarity and ease of use.
The designs explored how branding and interface design could integrate naturally, allowing the identity of the platform to carry consistently throughout the experience rather than sitting separately from the product itself.
Outcome
The final concept brought together branding, UX and UI thinking into a cohesive experience, demonstrating how strong visual identity and user journey planning can work together within a digital platform.
The project showcased my ability to work across both the strategic and visual sides of design, from early concept exploration and brand development through to interface design and user flow thinking. It also highlighted my approach to creating digital outputs that feel visually distinctive while remaining intuitive, structured and user focused.
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EMCSC Branding
Concept & Design
