British Elite Athletes Association (BEAA)
2024
Branding
Web design
Graphic design
A full website redesign and build for the British Elite Athletes Association, bringing together branding, UX/UI and Webflow development to create a clear, accessible and modern digital presence.
Summary
The aim was to create a fresh, accessible site that reflects the BEAA’s role in supporting elite athletes. I worked across branding, UX and UI to shape the experience, then built the site in Webflow.
The final design, direct and easy to navigate, with a consistent visual identity and a focus on helping users quickly find the support they need.
Challenge
The BEAA offers a wide range of support, which risked becoming complex and difficult to navigate online. The challenge was to simplify this into a clear, intuitive structure while keeping the tone human and approachable.
There were also more technical elements within the build, requiring careful handling to ensure everything worked as expected.
Solution
A user-led structure was developed to prioritise key journeys and make support easy to access. The design keeps things clean and considered, balancing clarity with a strong, consistent visual identity.
The site was built in Webflow, with more complex features developed alongside a web developer where needed, ensuring a reliable and well executed final build.
